Dan Ariely is a professor of psychology and behavioral economics, born in the United States and raised in Israel. A renowned Duke University professor and founder of the Advanced Retrospective Center of same university. He grew up in Ramat Gan and Ramat Hasharon.
During his senior high school year, he was a member of Hanoar Haoved Vehalomed, an Israel Zionist-Socialist youth, and while he was preparing "fire signs", a traditional ceremony in Israeli youth movements, he had an accident with a magnesium flare that caused him third-degree burns in 70% of his body, event that opens his first book, by getting curious about how we see reality and what it really is like. For example, are long and painful cures or quick and extremely painful cures better or worse? The nurses chose to be fast, but he preferred that they be slow, with not so acute pain.
He thinks nurses suffer, and that, with quick cures, they suffer less than causing pain on the patient during slow cures. Of course, nurses want the best for the patient, but they end up doing otherwise. Ariely was a professor of physics and mathematics at Tel Aviv University, but he was transferred to philosophy and psychology when he began to have problems writing, because it was too great a physical effort. However, in his senior year, he devoted himself exclusively to psychology and was awarded his doctorate. He also holds a Ph.D. and a Master's Degree in cognitive psychology from the University of North Carolina, and a Ph.D. in Business from Duke University. After getting his doctorate degrees, he worked at the Massachusetts Institute of Technology from 1998 to 2008.
He subsequently returned to Duke as a professor of psychology of economic behavior. In addition to his academic writings, he has published two famous books, "The Traps of desire" and "The Advantages of desire".
Malcolm Stevenson Forbes, or "Steve" Forbes, is the president of one of the most important publishing groups worldwide and the author of many books.
His company’s emblematical publication is Forbes, the main US business magazine, whose circulation exceeds 900 thousand copies and which is about to turn 100 years old.
His website is visited by millions of people. In addition, he is a political reference in his country, having tried to get the presidential nomination in the Republican primaries of 1996 and 2000. Mr. Forbes accompanied us at the first edition of the SURA International Conference, held in Mexico, Colombia and Chile, in 2015, where he spoke about economy trends for business success.